Collaborative Marketing Database
As we advance with technology; as our economic landscape shifts, we have seen collaborative projects changing everything from basic ideas to entire organizations. Collaboration is more than sharing content. It’s about bringing ideas together, pooling resources and feeding off of one another’s energy to shape new theories and practices.
CPAC’s Collaborative Marketing Database began in 2007. It was developed with this idea at its core. Seeing each other as partners instead of competitors, members of the Collaborative learn more about their audiences and grow their consumer bases. With this tool at their side, organizations can avoid wasteful spending on least likely buyers while strategically exploring new and creative marketing ideas.
Elliott Marketing Group operates the database. They work with each participating organization to design, carry out and evaluate promotions. The Collaborative is self-governed by participating organizations. Members agree on a set of operating principles, and CPAC serves as the intermediary for the project.
The Collaborative Marketing Database
- Beck Center for the Arts
- Cleveland Botanical Garden
- The Cleveland Museum of Art
- The Cleveland Orchestra
- Cleveland Play House
- Great Lakes Science Center
- Great Lakes Theater
Interested in becoming a member? Learn more about database membership.
Made possible with the support of
The Cleveland Foundation, The George Gund Foundation, The John P. Murphy Foundation, The Kulas Foundation and The William J. and Dorothy K. O’Neill Foundation.
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